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The Power of Social Media March 17, 2010

Posted by socialartbiz in Uncategorized.
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Yesterday I helped out at a rally to bring Google Fiber to my local town and it really showed how far social media can take you. The Facebook Group for the event was set up about a month before the event and with all of the different organizers involved promoting they had over 3,000 members by the time of the event. And probably a few hundred showed up for the rally where they enjoyed wine, beer and snacks all donated or provided at a discount by local businesses.

The rally was held at the Art Center where I volunteer as a partial fundraiser for the Center. I also posted the rally as an event on the Art Center’s Facebook Page and it was seen by our fans. It was great to join these two seemingly different groups – the techies and the art lovers – and it was a great way to introduce new people to the Art Center and give art lovers a new respect for the people who take care of the technical aspect of life.

While there was traditional press involved in the event, most of the press took place via social media and creative texting. And the social media was definitely part of the succes of the rally.

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Art Biz and Social Art Biz March 1, 2010

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As a new blog with the mission of helping art organizations tackle the forest of social media, there are a few places that I look to for inspiration myself. One of these places is the Art Biz Blog – for the business of being an artist. As a photographer myself and as a newcomer to the business side of the arts, this blog covers all kinds of information and angles on marketing yourself as an artist. There is also a lot of information on social media and as such I have my work cut out for me.

One of my favorite post of Art Biz Blog is “15 Minutes a day for social networking”. I think we all know how easy it is to get sucked into the world of social networking and then wake us hours later realizing that not only have we wasted time, but that we haven’t achieved anything either. This is one of the reasons so many art organizations can’t get their info onto social media…there just isn’t enough time in the day!

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Art Organizations and Social Media February 24, 2010

Posted by socialartbiz in Uncategorized.
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There are so many different ways to advertise these days that its overwhelming. One of the main issues is time…time to post on all of these different sites. Most small art organizations only have the staff and time to maintain their websites, or they hire outside companies to maintain the site for them. But there is a new and equally important way to advertise…social media.

There has been a fairly constant age gap in art institution visitors. That time between school age and 35 to 40 year olds. One of the main reasons for that is that age group in between is busy starting their lives, getting settled in their careers and starting families. Another reason is that they don’t always get the information and the message that art institutions offer great experiences.

One way to get to this group is to target your advertising where they already are…on sites like Facebook, Twitter, etc. This way you can tell them that there is a great exhibit or event and you can tell them more than once without them having to deviate to your website. It’s also a way to let them know that you are there in the first place and a great way to target people who have just moved to the area or people who are visiting or have visitors and are looking for something to do during their visit.

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