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Art Organizations and Social Media February 24, 2010

Posted by socialartbiz in Uncategorized.

There are so many different ways to advertise these days that its overwhelming. One of the main issues is time…time to post on all of these different sites. Most small art organizations only have the staff and time to maintain their websites, or they hire outside companies to maintain the site for them. But there is a new and equally important way to advertise…social media.

There has been a fairly constant age gap in art institution visitors. That time between school age and 35 to 40 year olds. One of the main reasons for that is that age group in between is busy starting their lives, getting settled in their careers and starting families. Another reason is that they don’t always get the information and the message that art institutions offer great experiences.

One way to get to this group is to target your advertising where they already are…on sites like Facebook, Twitter, etc. This way you can tell them that there is a great exhibit or event and you can tell them more than once without them having to deviate to your website. It’s also a way to let them know that you are there in the first place and a great way to target people who have just moved to the area or people who are visiting or have visitors and are looking for something to do during their visit.

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1. Alysha - February 24, 2010

Although I never really thought about it – this is very true! During my 20s social media was not yet born, but the art I did see was always word of mouth. Usually coffee house shows by friends of friends. Even living within an hour of San Francisco, I never visited any art museums or large galleries. This is very true and a promising niche,

2. Gregg - February 24, 2010

Moving the art scene to a social media world is a great idea. There are so many sites that you can expand to. DeviantArt seems like a good place to recruit and find more members who share an interest.

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